Designer bridal retailer, The Wedding Club has opened a brand new store in Birmingham’s Mailbox. The brand already has stores in Knightsbridge and South Kensington, and they focus on quality dresses for stylish brides.
I went along to the opening party to check out the new store and their range of bridal wear. The Wedding Club stock dresses and accessories for the bride, bridesmaids and the mother-of-bride, from designers including Jenny Packham, Temperley London and Two Birds.
The new store is a chic, white, calm space full of gorgeous wisps of lace and sparkles. The dresses here are stylish, with intricate detail. There’s a lot of lace, a lot of crystal beading, and a lot of tulle. The dresses are like works of art, and I drifted around for ages admiring how incredibly beautiful they are.
The store will host regular events, with a good list already planned, with upcoming trunk shows from Atelier Pronovias and Kate Halfpenny.
The Wedding Club is also known for it’s impressive sales, with some designer dresses available for a fraction of their original price.
The new store can be found on the first floor of the Mailbox, and is open between 10am and 6pm, by appointment only.
It’s a beautiful store, sure to make any bride feel like a princess.
I was invited to the opening party of The Wedding Club. All pictures, words and opinions are entirely my own. I was not obliged to write a blog post.